It’s hard at present for any business to consider how much marketing to undertake. We are in uncharted territory with no history to loom back to for planning purposes. But its common sense as well that to come back from complete closure and through to the next financial year requires promotion. What we do know is budgets have consolidated and are focused on the local market especially while Destination Queenstown and some of the larger companies tackle the New Zealand and Australian market.
What we do know is the snow is here and Air NZ is putting on increasing number of flights based on demand for the school holidays. Once here, people are determined to have a good experience. The numbers are different from what we’ve previously experienced and kiwis will be looking for an experience and a good deal. We all know New Zealanders are price sensitive. If you have a great rate, let locals and visitors know.