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Seven Tips for Writing a Really Good Job Ad

Seven Tips for Writing a Really Good Job Ad

If you want to get the right people to apply for your job roles, writing a great job ad is essential... an effective job ad is not only a description that lists requirements, it should be crafted carefully with the goal of attracting the best candidates for your job.

Below is a list of our 7 top tips to help you take your job advertisements to the next level...

1. Use an outstanding job title

This is the most important part of your job ad. When you write your title, include the name of the position and the top one to three things that will make the job attractive to an applicant. Be specific about the job role.

2. Add an emotive introduction

Try to list three to five things about the position that applicants will find exciting about the job. Think about bullet-pointing them to make them stand out. It’s designed to get your potential candidates to read further into the ad.

3. Tell your company story

Candidates want to know your story and what sort of company they are joining. How many years you’ve been in business, interesting clients or projects you’ve worked with, awards and accolades you've won; and importantly for Queenstown, your work culture. Include information that will interest them and make you stand out.

4. Really sell the position

Rather than writing a long list of bullet points (...I know, we recommended using bullet points in the introduction above, but hey, don't write your entire ad using them!), only include the essential information for this job. Try to limit yourself to one to three things, then provide information on work hours, interesting co-workers, education opportunities, and benefits or perks. At this point you want to attract a great pool of candidates.

5. Push your location

If you want to attract people from outside the market, sell applicants on Queenstown. If your location is an easy commute (...especially on the bus route), make sure you include details. A candidate will always be keen on a role that they can get to and from easily.

6. Repeat why they should apply

Towards the end, add a summary or recap detailing the top five to six reasons someone should apply for the role. If you have a long job post, this will make sure that your key points are front-of-mind when the candidate is hovering over the apply button.

7. Have other people read it

Finally, treat this job post writing exercise just as you would any other important piece of company marketing. Get multiple people to read it and provide you with honest feedback. Make sure you have fixed any errors before you post the job.


That's it for now, good luck and be sure to check back in for other tips in the future!