Content By Katie is a small but busy boutique marketing automation agency based in Queenstown, NZ.
By small, I mean it's just me ...Hi! I'm Katie!
I help businesses across NZ and Australia create and optimise content marketing and sales campaigns, supported by automation software, mainly Hubspot.
What is achieved
- Attract new and returning visitors to a website
- Convert traffic as subscribers to grow the CRM
- Nurture subscribers to convert to customers
- Leverage customers to acquire referrals and reviews
Ways this is done
- Clear segmentation of CRM data and optimisation of data on-ramps
- Planning and creation of thoughtful and useful content that speaks to real customers
- Scale empathetic conversations using marketing platforms and automation tools, such as Hubspot email, landing pages, and social media.
- Test, analyse, and optimise automation for constant improvement
- There is no right or wrong way to do things, just decisive action and consistent reflection for learning and improving
- Make the technology work for the customer, so the customer doesn't end up working for the technology
- The best way to convert leads is to not lose the ones you already have
- Keep it smart and simple
- Protect the process, do the work and the results will follow