Phil and Gavin started NZESL because retailers in New Zealand were facing many challenges on the shop floor, particularly with price integrity. Phil and Gavin started the company with the premise of being able to help retailers work smarter, not harder. They soon developed a relationship with international company, Pricer and eventually partnered together. Pricer is forever creating game-changing technology that is leaps and bounds above any other competitors. The NZESL team have grown and so has our business reach, as we move into the Australian market.