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Seven Top tips to writing a really good job ad

Seven Top tips to writing a really good job ad

Seven Top tips to writing a really good job ad


  1. Use an outstanding job title.

This is the most important part of your job ad. When you write your title, include the name of the position and the top one to three things that will make the job attractive to an applicant.


  1. Add an emotive introduction.

This is one paragraph that gives three to five details applicants will find most exciting about the job. Think about dot pointing them to make them stand out. It's designed to get your potential candidates to read further into the ad. That said, be realistic you don’t need to be the best enthusiastic everything to undertake a housekeeping role.


  1. Tell your company story.

Information about your company that applicants want to know. Candidates want to know about your story and what sort of company they are joining. How many years you’ve been in business, interesting clients or projects you typically work with, awards, accolades, and importantly for Queenstown your work culture. Information that will interest them and make you stand out.


  1. Really sell the position.

Rather than a long list of bullet points, only include the essential one to this job. Try to limit yourself to one to three things. Then provide information on work hours, interesting co-workers, education opportunities, benefits or perks, and anything else applicants will find interesting. At this point, you want to attract a great pool of candidates.


  1. Push your location.

If you want to attract people from outside the market, sell applicants on Queenstown. If your location is an easy commute especially on the bus route then make sure you include it. A candidate will always be keen on a role that can to and from really easily.


  1. Repeat why they should apply.

This section is a quick bullet-pointed recap of the top five to six reasons someone should apply to your job. If you have a long job post this will make sure that your key points are front-of-mind when the candidate is hovering over the apply button.


  1. Have other people read it.

Treat this job post writing exercise just as you would any other important piece of company marketing. Get multiple people to read it and provide you with honest feedback. Make sure you have fixed any errors before you post the job.


Lastly - Posting a job on Sunday is a great idea to get your job noticed. You will reach the biggest audience as Monday is the largest candidate search day on the JobFix each week.