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Think Local campaign There is a lot of commentary about buying local currently and for good reason. Covid has put the focus back on the home market. That should include your advertising. The number of truly local media brands is dropping quickly. The figure of 90% of the advertising dollars going to Facebook and Google is one that’s used often. An investment with these two is essential to business, we use them ourselves but it...
Lakes Weekly is our hyper-local weekly publication. What makes it unique is hand-delivered to every business in Queenstown, Arrowtown, Frankton, Five Mile, QT Central and along Glenda Drive. The reaction from readers since our return in May, to having the publication hand delivered is one of joy on a Tuesday morning. This ensures your ads are working. Bright smiles and hearty thanks with commentary on its size and what’s in it great...
It’s hard at present for any business to consider how much marketing to undertake. We are in uncharted territory with no history to loom back to for planning purposes. But its common sense as well that to come back from complete closure and through to the next financial year requires promotion. What we do know is budgets have consolidated and are focused on the local market especially while Destination Queenstown and some of the larger...
Breathing life into the downtown area. Scott Stevens, penned this weeks editorial that was very well received. If you didn’t get a chance to read it – here it is again.   Editorial I am making a big effort to get back into Queenstown’s CBD, and as I poke about in my white coat and stethoscope, I detect a faint pulse. With the greatest respect to the tremendous efforts and stress it has taken to reopen, our...
We’ve restructured recently and we want you to know. Our product suite has been refined to JobFix, the Lakes Weekly in print and online edition and the Queenstown App. Source Magazine and QTV are not being produced for the time being. We are hoping to bring these back but this is very much based on the trading conditions. The team. Firstly, all our amazing sales team are at your service. Cat, Kylee and Sandra are even more...
The job market has changed massively. We used to be in a candidate short market, i.e not many people looking for jobs, with such a small rate of unemployment. This is no longer the case. There are now more people looking for work than there are jobs, so value your job if you’re lucky enough to have one. If you are looking for a job be prepared to start at the bottom to get an opportunity and then work your way up, companies are...
I’ve been putting off doing this months JobFix blog as the jobs news has been so tragic that it barely seemed to matter, and let's be honest, we’ve all  either been restructured or undertaking our companies restructuring which is soul-destroying in its own right, so even more reason to put it off. However, earlier in the week curiosity got the better of me and I went through the numbers and yes, it's as sad as I thought!...
With COVID-19 impacting Otago and Queenstown's economy, the Regional Business Partner Network and Otago Chamber of Commerce needs to understand the effects on business and how they can best support you. Please complete this survey and also send on to any other businesses who may be impacted. The Survey is really short [no more than a minute] and finishes on Tuesday March 17 th  Please click here to complete the...
Firstly, a very big thank you to the 430 local businesses that took the time to fill in the Employer survey. While the world has completely flipped since you gave us your feedback, the information has already proved critical in planning discussions with council and between the Chamber of Commerce and Immigration New Zealand.   Key Findings Three quarters of businesses had experienced skills shortages in their...
Feedback from the JobFix Employer survey indicated that the majority of positions available advertising runs for a minimum of two weeks and generally three. As a result QMG has introduced multi-week discounts for advertising placed in the Lakes Weekly Bulletin for the same situation vacant advertisement across multiple weeks.   Advertised for two consecutive weeks with the same advert now attracts a 10% discount and for three weeks...
With significant uncertainty unfolding in the business environment across ALL areas of Queenstown, JobFix looks at the first two months of the year and also an early insight into March JobFix vacancy numbers. The market has pivoted from looking for staff to hiring freezes and redundancies amidst a ballooning economic downturn that the majority of businesses are dealing with.   Summary The number of Job openings in January...
If you own a business in Queenstown, we would really appreciate your feedback in our online survey. Take the survey: CLICK HERE For many businesses in the Southern Lakes/Central region finding, training and retaining staff is a key business impediment. Today the Queenstown Media Group’s JobFix, Wanaka App, The Central App have created a survey with support from the Economic Development team at Queenstown Lakes District Council...